Marketing strategy / O.C. Ferrell ... [et al.]

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Publication details: Fort Worth, TX : Dryden Press, c1999.Description: xx, 407 p.: ill. ; 26 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Main Library			Open Shelves	658.8 MAR (Browse shelf(Opens below))					Available			2020-2951

Includes bibliographical references and index.

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