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Marketing research methods : quantitative and qualitative approaches / Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz
Publication details: New York : Cambridge University Press, c 2021.Description: xx, 862 p. : ill. ; 25 cmISBN:- 9781108792691
- 658.3 EST
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Main Library | Open Shelves | 658.3 EST (Browse shelf(Opens below)) | Available | 2025-0758 | |||||||||||||
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Main Library | Open Shelves | 658.3 EST (Browse shelf(Opens below)) | Available | 2025-0759 |
Includes index
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