Marketing Management : Text and cases /
Dalrymple Douglas J.
Marketing Management : Text and cases / Dalrymple Douglas J. - 6th ed. - New York, John Wiley and sons, Inc. - vi, 984 p. : ill. col. ; 24 cm.
Includes Index
0471552550
658.8 / DAL
Marketing Management : Text and cases / Dalrymple Douglas J. - 6th ed. - New York, John Wiley and sons, Inc. - vi, 984 p. : ill. col. ; 24 cm.
Includes Index
0471552550
658.8 / DAL