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Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler - 8th ed. - Upper Saddle River : Pearson, 2007 - xix, 122 p. : col. ill. ; 28 cm.

Includes index

ISBN: 0131865919

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ARM

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