Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxiii, I28 p. : ill ,col. map ; 28 cm.
Includes bibliographical references and indexes.
0072999896 0073215740 9780072999891 9780073215747
Marketing.
658.8 / KER
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxiii, I28 p. : ill ,col. map ; 28 cm.
Includes bibliographical references and indexes.
0072999896 0073215740 9780072999891 9780073215747
Marketing.
658.8 / KER