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Applications in basic marketing : clippings from the popular business press /

Perreault, William D., Jr.

Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. - 2005-2006 ed. - New York, NY : McGraw-Hill/Irwin, ©2005. - vii, 214 p. : ill. ; 26 cm

"Clippings from the popular business press."

ISBN: 0072864710 9780072864717

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: / PER

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