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Basic marketing : a global- managerial approach /

Basic marketing : a global- managerial approach / Perreault, Williams D....[et...al]..... - 12th ed. - Toronto Mc Graw-Hill Ryerson c2007. - xxv, 630 p. : ill. col. ; 28 cm.

Includes Index.

ISBN: 9780070974258

Dewey Class. No.: 658.8 / PER

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