Superior customer value : strategies for winning and retaining customers /
Weinstein, Art.
Superior customer value : strategies for winning and retaining customers / Art Weinstein. - 3rd ed. - Boca Raton, FL : CRC Press, c2012. - xvii, 301 p. : ill. ; 24 cm. + 2 videodiscs (4 3/4 in.)
Includes bibliographical references and index.
Preface -- Acknowledgments -- About the author -- Customer value : the building blocks -- Customers want exceptional value! -- Be customer driven and market driving -- Process management : best practices -- Building a winning business model and value proposition -- Service and quality : the core offering.
9781439861288 (hardcover : alk. paper) 1439861285 (hardcover : alk. paper)
2011047970
GBB1C1645 bnb
015952011 Uk
Customer services--Management.
HF5415.5 / .W442 2012
658.812 / WEI
Superior customer value : strategies for winning and retaining customers / Art Weinstein. - 3rd ed. - Boca Raton, FL : CRC Press, c2012. - xvii, 301 p. : ill. ; 24 cm. + 2 videodiscs (4 3/4 in.)
Includes bibliographical references and index.
Preface -- Acknowledgments -- About the author -- Customer value : the building blocks -- Customers want exceptional value! -- Be customer driven and market driving -- Process management : best practices -- Building a winning business model and value proposition -- Service and quality : the core offering.
9781439861288 (hardcover : alk. paper) 1439861285 (hardcover : alk. paper)
2011047970
GBB1C1645 bnb
015952011 Uk
Customer services--Management.
HF5415.5 / .W442 2012
658.812 / WEI