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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens. - 8th ed. - Boston : McGraw-Hill, c2006. - xvii, 726p. : Col, ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN:

LCCN: 93015608

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

Dewey Class. No.: 658.802 / CRA

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