Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072466650 (student : alk. paper) 0071151613 (international : alk. paper)
2002016549
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802 / CRA
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072466650 (student : alk. paper) 0071151613 (international : alk. paper)
2002016549
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802 / CRA