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Principles & practice of marketing /

Blythe, Jim.

Principles & practice of marketing / Principles and practice of marketing Jim Blythe. - 2nd ed. - Australia: South- western Cengage learning, c2009. - xix, 744p. : color illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781408011478

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.800 / BLY

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