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Marketing research : measurement and method : a text with cases /

Tull, Donald S.

Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 8120309618

LCCN: 92014611

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / TUL

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