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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller - 15th ed. Global ed. - New York : Prentice Hall, 2016. - 714, [136] p. : col. ill. ; 28 cm. - The Prentice Hall international series in marketing .

Includes bibliographical references and indexes.

ISBN: 1292092629 9781292092621

LCCN: 98052099

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / KOT

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