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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong - 17th ed. Global - London : Pearson education ltd., 2018. - 734 p. : col. ill. ; 28 cm.

Includes indexes

ISBN: 9781292220178 1292220171

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT

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