Marketing Management / (Record no. 3683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200812102936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200812b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013196853x |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NONE |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 9 (RLIN) | 4745 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | Philip Kotler ,Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River,NJ : |
| Name of publisher, distributor, etc. | Pearson Education,Inc. , |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v.[ various paging ] |
| Other physical details | col.ill. ; |
| Dimensions | 28 cm |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes Bibliographical references and index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 9 (RLIN) | 8612 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reserve Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Reserve Books Section | 08/12/2020 | 1061 | 658.8 KOT | 2020-4963 | 08/12/2020 | 08/12/2020 | Reserve Books |