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Marketing / Roger A. Kerin ... [et al.].
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston BurrRidge : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: - 0072828803
- 658.8 22 KER
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Main Library | Open Shelves | 658.8 KER (Browse shelf(Opens below)) | Available | 2020-2894 |
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| 658.8 JOB Principles and practice of marketing / | 658.8 KER Marketing / | 658.8 KER Marketing / | 658.8 KER Marketing / | 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / | 658.8 KOT Marketing management : analysis, planning, implementation, and control / |
Includes bibliographical references and indexes.
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