Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
Books	Main Library	Open Shelves	658.8 PER (Browse shelf(Opens below))	Available	2020-2906
Books	Main Library	Open Shelves	658.8 PER (Browse shelf(Opens below))	Available	2020-2909

Browsing Main Library shelves,Shelving location: Open Shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 MOW Consumer behavior /	658.8 OKA Marketing Management Systems /	658.8 PER Essentials of marketing : a marketing strategy planning approach /	658.8 PER Basic marketing : a global-managerial approach/	658.8 PER Basic marketing : a global-managerial approach/	658.8 PER Essentials of Marketing : A marketing strategy planning approach /	658.8 PER Applications in basic marketing : clippings from the popular business press /	Next

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

There are no comments on this title.

to post a comment.