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Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : col.ill. ; 27 cmISBN: - 0137228511
- 658.8 20 KOT
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Main Library | Open Shelves | 658.8 KOT (Browse shelf(Opens below)) | Available | 2020-2918 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management : analysis, planning, implementation, and control / | 658.8 KOT Marketing : an introduction / | 658.8 KOT A framework for marketing management / | 658.8 KOT Principles of marketing / |
Includes bibliographical references and indexes.
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