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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0324147988 (package)
Subject(s): DDC classification:
  • 658.8 21 LAM
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode
Books Books Main Library Open Shelves 658.8 LAM (Browse shelf(Opens below)) Available 2020-2923
Books Books Main Library Open Shelves 658.8 LAM (Browse shelf(Opens below)) Available 2020-2924
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658.8 KOT Marketing management / 658.8 KOT Marketing management / 658.8 LAM Marketing / 658.8 LAM Marketing / 658.8 LAM Marketing / 658.8 LAM Marketing / 658.8 LAM MKTG2 /

Includes bibliographical references (p. 742-744) and index.

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