Marketing management : knowledge and skills / J. Paul Peter,

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, [2004]Copyright date: ©2004Edition: Seventh editionDescription: xix, 876 pages : illustrations (some color), maps ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0072552174 (alk. paper)
0071215050 (international : alk. paper)

Subject(s):

Marketing -- Management
Marketing -- Management -- Case studies

Genre/Form:

Case studies.

DDC classification:

658.8 21 PET

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Main Library	Open Shelves	658.8 PET (Browse shelf(Opens below))	Available		2020-2942

Includes bibliographical references (p. 853-860) and index.

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