Strategic marketing problems : cases and comments / Roger A. Kerin,

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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN:

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Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Main Library	Open Shelves	658.802 KER (Browse shelf(Opens below))	Available		2020-2947

Includes bibliographical references and indexes.

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