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Marketing strategy / O.C. Ferrell ... [et al.]
Publication details: Fort Worth, TX : Dryden Press, c1999.Description: xx, 407 p.: ill. ; 26 cmISBN:- 0030248019 (pbk.)
- 658.8 21 MAR
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Main Library | Open Shelves | 658.8 MAR (Browse shelf(Opens below)) | Available | 2020-2951 |
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| 658.8 LIN Brand sense : build powerful brands through touch, taste, smell, sight, and sound / | 658.8 MAR Marketing an Introduction / | 658.8 MAR Marketing / | 658.8 MAR Marketing strategy / | 658.8 MAR Marketing 07/08 / | 658.8 MAR Marketing/ | 658.8 MCD Marketing/ |
Includes bibliographical references and index.
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