Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : col. ill. , maps ; 26 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Main Library	Open Shelves	658.8 PET (Browse shelf(Opens below))	Available		2020-2969
Books	Main Library	Open Shelves	658.8 PET (Browse shelf(Opens below))	Available		2020-2973

Includes bibliographical references (p. 853-860) and index.

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