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International marketing / Philip R. Cateora, John L. Graham, Edward R.Bruning.
Material type:
TextPublication details: Toronto : Irwin/McGraw-Hill, c2006.Edition: Canadian EditionDescription: xxv, 721 p. : Col, ill. ; 28 cmISBN: - 0070948771
- 658.84 21 CAT
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Main Library | Open Shelves | 658.8/48 (Browse shelf(Opens below)) | Available | 2020-2981 |
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| 658.78 LUN MRP : integrating material requirements planning and modern business / | 658.8/12 Superior customer value : strategies for winning and retaining customers / | 658.8/4 KEE Global marketing / | 658.8/48 International marketing / | 658.8 6729 Marketing management : knowledge and skills / | 658.8 ARM Marketing : an introduction / | 658.8 BAS Basic marketing : a global-managerial approach / |
Includes bibliographical references and indexes.
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