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Consumer behavior / John C. Mowen.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995.Edition: 4th edDescription: xvii, 862, G22, I-17 p. : col.ill. ; 26 cmISBN: - 0023846119
- 658.8 20 MOW
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
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Main Library | Open Shelves | 658.8 MOW (Browse shelf(Opens below)) | Available | 2020-3001 |
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| 658.8 MAR Marketing/ | 658.8 MCD Marketing/ | 658.8 MOO Crossing the chasm : marketing and selling technology products to mainstream customers / | 658.8 MOW Consumer behavior / | 658.8 OKA Marketing Management Systems / | 658.8 PER Essentials of marketing : a marketing strategy planning approach / | 658.8 PER Basic marketing : a global-managerial approach/ |
Includes bibliographical references and indexes.
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