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Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
Material type:
TextPublication details: [New York, N.Y.] : HarperBusiness, c1991.Description: xvii, 223 p. : ill. ; 24 cmISBN: - 0887305199 :
- 658.8 20 MOO
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Main Library | Open Shelves | 658.8 MOO (Browse shelf(Opens below)) | Available | 2020-2995 |
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| 658.8 MAR Marketing 07/08 / | 658.8 MAR Marketing/ | 658.8 MCD Marketing/ | 658.8 MOO Crossing the chasm : marketing and selling technology products to mainstream customers / | 658.8 MOW Consumer behavior / | 658.8 OKA Marketing Management Systems / | 658.8 PER Essentials of marketing : a marketing strategy planning approach / |
Includes index.
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