Marketing planning & strategy : casebook / Subhash C. Jain.

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Material type: Text

TextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 6th edDescription: 363 p. : ill. ; 24 cmISBN:

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Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Main Library	Open Shelves	658.802 JAI (Browse shelf(Opens below))	Available		2020-3058

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Previous	658.802 CRA Strategic marketing /	658.802 CRA Strategic marketing /	658.802 CRA Strategic marketing /	658.802 JAI Marketing planning & strategy : casebook /	658.802 KER Strategic marketing problems : cases and comments /	658.802 ODE Marketing decision making : analytic framework and cases /	658.812 COO Customer care excellence : how to create an effective customer focus /	Next

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