Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By:

Contributor(s):

Material type: Text

TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN:

Subject(s):

DDC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Main Library	Open Shelves	658.8 ZEI (Browse shelf(Opens below))	Available		2020-3143

Previous					No cover image available			Next
Previous	658.8 SOM Marketing /	658.8 STA Fundamentals of marketing /	658.800 TRE Designing systems for Internet commerce /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.802 CRA Strategic marketing /	658.802 CRA Strategic marketing /	658.802 CRA Strategic marketing /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.