Strategic marketing / David W. Cravens, Nigel F. Piercy.

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TextPublication details: Boston, Mass. : McGraw-Hill, c2013.Edition: 10th edDescription: xvii, 653 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Reserve Books	Main Library	Reserve Books Section	658.802 CRA (Browse shelf(Opens below))	Available		2020-4976
Reserve Books	Main Library	Reserve Books Section	658.802 CRA (Browse shelf(Opens below))	Available		2020-4978

Includes bibliographical references and indexes.

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