Marketing research methods : quantitative and qualitative approaches / Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz

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Publication details: New York : Cambridge University Press, c 2021.Description: xx, 862 p. : ill. ; 25 cmISBN:

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Previous	658.3 DES A framework for human resource management /	658.3 DES Human resource management / Gary Dessler.	658.3 DOW International human resource management : managing people in a multinational context /	658.3 EST Marketing research methods : quantitative and qualitative approaches /	658.3 EST Marketing research methods : quantitative and qualitative approaches /	658.3 EST Marketing research methods : quantitative and qualitative approaches /	658.3 FUN Fundamentals of human resource management /	Next