Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 6th ed. 
 - New York :  London :  New York :  Macmillan Pub. Co. ;  Maxwell Macmillan Canada ;  Maxwell Macmillan International,  c1994. 
 - xxxi, 773, [93] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023342706 
<br/><br/><label>LCCN: </label>93014553  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA