Dalrymple Douglas J. <br/><br/>
Marketing Management :  Text and cases / 
Dalrymple Douglas J. 
 - 6th ed. 
 - New York,  John Wiley and sons, Inc. 
 - vi, 984 p. :  ill. col. ;  24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0471552550 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL