Basic marketing :  a global-managerial approach / 
William D. Perreault ...[et al.] 
 - 12th ed. 
 - Toronto :  McGraw-Hill,  2007 
 - xxiii, 630 p. :  col. ill. ;  29 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070974258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAS