Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber, Fiona Ellis-Chadwick 
 - London ;  New York :  McGraw-Hill,  c2013. 
 - xxxv, 885 p. :  Col, ill. ; ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077140001 
<br/><br/><label>LCCN: </label>94040494  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB