Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - London ;  New York :  McGraw-Hill,  [1995] 
 - xx, 745 p. :  Col ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077079353 
<br/><br/><label>LCCN: </label>94040494  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB