Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 7th ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2004. 
 - xxxviii, 774 p. :  col. ill. ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. 742-744) and index. 
<br/><br/><label>ISBN: </label>0324147988 (package) 
<br/><br/><label>LCCN: </label>2002075815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM