TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 0072999896 
U1  - 658.8 22
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html
ER  -