Perreault, William D.,  Jr. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
William D. Perrault and E. Jerome McCarthy. 
 - 2005-2006 ed. 
 - New York, NY :  McGraw-Hill/Irwin,  ©2005. 
 - vii, 214 p. :  ill. ;  26 cm 
<br/><br/> "Clippings from the popular business press." 
<br/><br/><label>ISBN: </label>0072864710 9780072864717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label> / PER