TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0072864710
PY  - 2005///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N2  - "Clippings from the popular business press."
UR  - http://catdir.loc.gov/catdir/toc/wiley041/2003536527.html
ER  -