Marketing strategy / 
O.C. Ferrell ... [et al.] 
 - Fort Worth, TX :  Dryden Press,  c1999. 
 - xx, 407 p.:  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030248019 (pbk.) 
<br/><br/><label>LCCN: </label>98070999  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR