00601cam a2200193 a 4500001000800000005001700008008004100025010001700066020002200083040001800105082001900123245005200142260004400194300003200238504005100270650002700321650004100348700001800389214565920200729160020.0980708s1999    txua     b    001 0 eng    a   98070999   a0030248019 (pbk.)  aDLCcDLCdDLC00a658.8221bMAR00aMarketing strategy /cO.C. Ferrell ... [et al.]  aFort Worth, TX :bDryden Press,cc1999.  axx, 407 p.:bill. ;c26 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement. 0aMarketingxManagementvCase studies.1 aFerrell, O.C.