00827cam a2200241 a 4500 2145659 20200729160020.0 980708s1999 txua b 001 0 eng 98070999 0030248019 (pbk.) DLC DLC DLC 658.8 21 MAR Marketing strategy / O.C. Ferrell ... [et al.] Fort Worth, TX : Dryden Press, c1999. xx, 407 p.: ill. ; 26 cm. Includes bibliographical references and index. Marketing Management. 4725 Marketing Management Case studies. 4782 Ferrell, O.C. 3839 7 cbc orignew 2 opcn 19 y-gencatlg ddc BOOK 2251 2251 0 0 ddc 0 0 MAIN MAIN OS 2020-07-29 1112 0 658.8 MAR 2020-2951 2020-07-29 00:00:00 2020-07-29 BOOK