TY  - BOOK
AU  - Ferrell,O.C.
TI  - Marketing strategy
SN  - 0030248019 (pbk.)
U1  - 658.8 21
PY  - 1999///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -