TY  - BOOK
AU  -  Lamb,Charles W.
AU  - Hair Jr.,Joseph F.
AU  -  McDaniel,Carl
TI  - Essentials of Marketing
SN  - 032431664x
U1  - 658.8 
PY  - 2006///
CY  - Australia
PB  - Thomson
N1  - Includes index
ER  -