Basic marketing :  a global- managerial approach / 
Perreault, Williams D....[et...al]..... 
 - 12th ed. 
 - Toronto  Mc Graw-Hill Ryerson  c2007. 
 - xxv, 630 p. :  ill. col. ;  28 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780070974258 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER