TY  - BOOK
AU  - E. Jerome McCarthy, Lindsay Meredith and Lynne Ricker.
TI  - Basic marketing: a global- managerial approach 
SN  - 9780070974258
U1  - 658.8 
PY  - 2007///
CY  - Toronto
PB  - Mc Graw-Hill Ryerson
N1  - Includes Index
ER  -