Onkvisit, Sat International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw - 3rd ed. - New Delhi : Prentice Hall of India Private Limited, 1999 - xviii, 750 p. : ill. ; 26 cm Includes index ISBN: 8120312384 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.84 / ONK