Rayport, Jeffrey F. <br/><br/>
Cases in e-commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - Boston :  McGraw-Hill/Irwin marketspaceU,  c2002. 
 - xix, 631 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072500956 
<br/><br/><label>LCCN: </label>2001087307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Case studies.<br/>Internet marketing--Case studies.<br/>Internet advertising--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.84  / RAY