Jain, Subhash C.,  1942- <br/><br/>
Marketing planning & strategy :  casebook / 
 Marketing planning and strategy 
Subhash C. Jain. 
 - 6th ed. 
 - Australia ;  Cincinnati, Ohio :  South-Western College Pub.,  c2001. 
 - 363 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0324062621 
<br/><br/><label>LCCN: </label>00266552  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAI