Sommers, Montrose S.,  1933- <br/><br/>
Marketing / 
Montrose Sommers, James G. Barnes 
 - 10th ed. 
 - New York,  McGraw-Hill  c2004. 
 - xxii, 566p. :  col. ill. ;  29 cm. 
<br/><br/>Bibliographical footnotes, references and Index. 
<br/><br/><label>ISBN: </label>0070914389 
<br/><br/><label>LCCN: </label>68022801  
<br/><br/><label>Dewey Class. No.: </label>658.8  / SOM